Relook the targeted customer demographics. Plan the marketing and product positioning for the next year. Design and order the promotional materials required for the coming peak season.
At the same time, remaining invisible only gives an opportunity for competitors. Reset Marketing Effortsīombarding customers with ads during the winter months is spam. Such tasks are best left for professionals in the niche. Bricks and blocks will slump, and render peels off during the wet season.
Offer to install raised garden beds: Provide custom designs depending on space availability and the customer’s taste.Also try to offer connected diversification, such as service to mulch flower beds. People who maintain gardens and lawns will invariably require someone to pluck up the leaves as well. Provide differential and innovative services to shorten the off-season window: Offer clean-up services for falling leaves.With proper planning and differentiation, you can transform a seasonal landscaping business into a year-round-business. Related Reading: Tips to Stay Productive in the Slow Season 1. If there is no need for landscapers at all, then how do you keep your service and business going?įollow these ideas to make the most of those off-season days and to continuously support your landscaping business. During such off-seasons, businesses in the niche fields like landscaping usually face the challenge of remaining visible and relevant to their customers. Demand falls when leaves fall! Plants recede during winter, and very few people spend time outdoors. What Smart Landscapers Do During Off-seasonsĬompared to the spring or summer, landscapers might have a limited flow of work during the end of the year.